Difference Between Readership and Circulation

Main Difference – Readership vs Circulation

Readership and Circulation are two important terms used in the publication industry. Readership is the number of people who read a newspaper or another publication. Circulation is the number of copies of the newspaper or publication distributed on an average date. Although many people assume that readership and circulation are the same, there are differences between them. The main difference between readership and circulation is that readership tends to be higher than the circulation. You’ll understand the reason for this after reading this article.

What is Circulation

In publication industry, circulation refers to the number of copies (of a newspaper or another publication) distributed on an average day. Basically, it counts how many copies of a particular publication are distributed on an average date. The circulation is determined by looking at both subscriptions and newsstand sales. The circulation of a particular newspaper or magazine can be verified easily. Circulation is generally audited by independent bodies such as the Audit Bureau of Circulations. Circulation is also a major factor used in advertising. The publications with higher circulation set higher advertising rates.

However, circulation of publications is gradually falling down in many countries. The main reason for this fall can be attributed to technological advancement. Times of India is the English language newspaper with the highest circulation.

Main Difference - Readership vs Circulation

What is Readership

Readership is the number of people who have read or looked into a single issue of a publication. Basically, this counts how many people read the same copy of a newspaper or magazine. For example, one copy of a newspaper may be read by all the family members of the family or the same copy may be passed along through an office.

Figures for readership are usually higher than circulation figures because a typical copy of the newspaper is read by more than one person. So the readership can be even double the amount of circulation. Unlike circulation, readership is not very easy to calculate.

The relationship between readership and circulation is known as readers-per-copy. This is calculated by dividing the readership by circulation.

Difference Between Readership and Circulation

Difference Between Readership and Circulation


Readership is the number  of people who read the same copy of a newspaper.

Circulation is the number of copies of the newspaper or publication distributed.


Readership figures are generally higher than circulation figures.

Circulation figures are generally lower than circulation figures.


Readership cannot be verified easily.

Circulation can be verified easily.Difference Between Readership and Circulation- infographic

Image Courtesy:

“Image 1″ by Kmilo . from Santiago, Chile – Relajo, via

“Image 2″ by Search Engine People Blog  via

About the Author: Hasa

Hasa has a BA degree in English, French and Translation studies. She is currently reading for a Masters degree in English. Her areas of interests include literature, language, linguistics and also food.

Related pages

define stereotypes and prejudiceheavy cream same as heavy whipping creamdifference between high density and low density polyethylenedifference between jealous and enviousannealing normalizingdefine vulcanized rubberwarm blooded vs cold bloodedtight oil vs shale oilsarcasm vs sardonicclaiming duty free sydney airporthereditary diseases definitionwhat are the differences between myths and legendsanother word for restraintsmolasses typesacquaintances definewhat is the difference between dusk and dawnfructose isomersmeaning of predicate nominativemeaning of the colours of the indian flagadverb and adjective clauses examplesunicameral parliamentnon volatile liquidsgolden labrador factsattributive adjective phrasedifference between retribution and revengecalculate quick ratio formulaformula for modulus of rigiditycoyote vs wolfdifferentiate between spermatogenesis and oogenesisdifferences between ionic and covalent bondingllama and alpaca differencesdifference between allele and genede jure definezener characteristicswhat is the difference between an introvert and an extrovertpolymers defhow do electron microscopes differ from light microscopesbacterial cell vs animal celldifference between a phd and doctoratethe forsaken merman analysischloroplasts definitionanimal lysosomewhat are the similarities between facilitated diffusion and active transportaural imagery definitioncalculate acid test ratiodefine epilogueamerican bulldog vs pitbull terrierliterary technique listsigns symptoms of nervous breakdownbicameral countriesmolasses vs blackstrapcolloidal osmotic pressuredifference between epithelial and connective tissuedefine autotroph and heterotrophhow are saturated and unsaturated fats differentwhat is pummelosonogram vs ultrasoundvictorian period poemswhys new york called the big applewhat is the difference between maize and sweetcorndifference between element and isotopewhat is the difference between a hotel and motelaction and linking verbs listwhat is micrometreanisotropy in crystalline solidsdefinition for nucleoluswhat is the difference between nominative and accusativedifference between proofreading and editinghow to take mens measurementsbiscuits cookies differencemeaning de juredouble fertilization definition biologyexamples of carpe diem poemsastronomy cosmology differencechamfered edge mirrordifference in crochet and knitting